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Matt Madurski's avatar

There's a lot wrong with the Billboard charts these days, though it does sometimes feel like an "old man yells at cloud" situation. Heck, even after Casey ended his first run on AT40, they stopped using Billboard exclusively, choosing instead to gather data from other sources that more accurately reflected the mass market.

Truth is there's no real good single formula to track popularity, because there's so much fragmentation in how people listen and, oddly at the same time, radio has become so homogenized and milquetoast in its offerings that the same 40 songs are literally played everywhere at the same time at the same cadence.

I don't know that it'll ever be as reasonably clear cut as it was, though you could argue that the "old days" were bad, too, using unreliable data like record store phone calls. Because record companies didn't release commercial singles as often in the '90s, many songs that should have been #1 hits didn't even chart (think "Don't Speak" by No Doubt, among others).

As a chart fanatic, I appreciate this line of questioning! Well written piece, as always!

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The Twelve Inch (Disco/80s)'s avatar

It’s not just the Billboard Hot 100, Dan, charts everywhere have lost much of their relevance and are struggling to adapt to the realities of the streaming era. Record labels now receive an enormous amount of data directly from DSPs, so they no longer rely on charts to tell them whether a song or artist is performing well.

As for the issue of one artist dominating the chart with multiple tracks, there’s actually a straightforward solution, one that Billboard itself pioneered. In the late ’70s, when they first introduced their dance charts, they faced a similar challenge: disco albums often had multiple tracks being played in clubs. Instead of charting them individually, they grouped the tracks together.

For some reason, that approach was abandoned by the end of the decade. But this would be an ideal time to bring it back. And to avoid the complexity of combining streams from multiple tracks, you simply count the streams of the most popular song, essentially treating it as the single.

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